Red Kettle Kickoff

I sent this release out to local media outlets following the press conference in advance of the biggest fundraiser held each year. This release was distributed to the representatives from the media outlets who attended the press conference along with additional talking points regarding how the public could get involved.  Along with a Q&A at the event, I would also organize other taped appearances that day for the Salvation Army officers to spread word of our need for volunteers and donations.